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https://www.discovernikkei.org/en/journal/2014/12/24/cristina-matsumiya/

Economist Cristina Matsumiya from Paraguay

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Cristina Matsumiya was born in 1957, in the Colonia Presidente Chaves in the Department of Itapúa in Paraguay. She did her basic studies in her hometown and then entered the Faculty of Economic, Administrative and Accounting Sciences of the National University of, completing her studies in 1983 as the best graduate in Economics.

Christina Matsumiya

Cristina began her career in the Insurance area, as an administrative assistant at “Seguros La Rural”, of which her father was one of the owners. Such a company had partnered with the “Tokio Marine and NichidoFire Ins Co. and since then it became “La Rural de Seguros SA” which is part of the global network of subsidiary and affiliated companies of “Tokio GroupsMarine” . In 1983 Cristina traveled to Japan for an internship at Tokio Marine.

His entire life was dedicated to the venture of this insurance company, following in the footsteps of his father Don Yusaku Matsumiya. As a family business, he became its president in 2011.

Among its many responsibilities, the company has 141 employees. They carry out insurance coverage at the individual, family and business level, in risks, home protections, thefts and accidents of automobiles and machinery and also in air navigation, among others. It also has an insurance information center for the convenience and confidence of the client. Likewise, with legal advice for the guidance of the insured. The Company has seven branches in the main strategic points of the country.

From her functions as president, she mentions the importance of maintaining trust and transparency, offering quality and competitiveness, through the help of a good work team and at the same time offering training.

The company's mission was established: Solidity, reliability, professionalism and responsibility towards the people who are insured, offering peace of mind with the best economic results and customer satisfaction. Regarding the vision, it seeks to be recognized as a leader in the market for its seriousness, compliance with regulations and honor in its commitments, with quality services that satisfy customers, with quick responses to problems and achieving national coverage with strategic alliances at an international level with a professional and committed human team.

On July 28, 2012, the new building was inaugurated as the headquarters on an important avenue in the Paraguayan capital, which reflects a cutting-edge and good taste infrastructure. The presidential office located on the third floor is decorated with sobriety and refined elegance, with artistic objects that had been Cristina's inclination in her youth, but that the circumstances of her life and that of her family following the death of her brother , I place it in another area, business, which it is carrying out fully, with many achievements, dedication and discipline. And the objective has been set to further consolidate it as a company and venture into non-traditional insurance areas.

As a woman, she recommends that her gender project themselves into the future, because there are possibilities for individual fulfillment, as an independent professional, opening new paths, exchanging ideas, trying to travel to other countries to open their eyes to new horizons. As a Nikkei, he recommends maintaining the relationship between the Nikkei, fighting, always maintaining the honesty and correctness that characterize them. Being a woman today is not a limitation, it takes a drive and dedicated effort to achieve your aspirations.

© 2014 Emi Kasamatsu

business Cristina Matsumiya economics management Paraguay women
About the Author

Emi Kasamatsu is a Paraguayan Nisei, a researcher on Japanese immigration and gender, a graduate of the Bachelor of Arts and a Master's in Gender and Development from the National University of Asunción. Abroad, she took courses in Applied Anthropology; Research Methodology; Governance and Leadership; Social Feminist Economy; Ethics, Social Capital and Development; and Care Economy. She belonged to INRP (International Nikkei Research project). She gave numerous lectures on these topics.

Publications: Japanese Presence in Paraguay ; History of the Pan-American Nikkei Association ; Life Path in Bushido ; Evocations . In group: Encyclopedia of Japanese descent in America; New worlds, New lives; “When the East arrived in the Americas”; “Bicentennial of the independence of Paraguay (1811-2021)” and has appeared in numerous anthologies.

Distinctions: Decoration of the Rising Sun with Gold and Silver Rays, Red Cross of Japan, Academic of the Paraguayan Academy of History, Honorary President of the PEN Paraguay Center. Ambassador of Kagawa.

Last updated November 2024

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