Japanese Companies Active in Brazil Today
Japanese companies in Brazil have continued to operate even amid the harsh conditions of the pandemic. As the COVID-19 pandemic begins to calm down and new values aimed at sustainability are required, this series will introduce the current status of Japanese companies active in Brazil. This is a project sponsored by the Japanese Chamber of Commerce and Industry in Brazil. Reprinted from the Newspaper Brasil Nippou.
Stories from this series
Part 21: Zensho do Brasil: Providing safe, delicious and convenient Japanese food
Aug. 16, 2024 • Tomoko Oura
In the 21st installment of this series, we spoke with Norihiro Aoyama (43, originally from Shizuoka Prefecture), president of Zensho do Brasil. The company operates the Brazilian Sukiya chain, which opened its first store in 2010 near the São Joaquim metro station in the oriental quarter of São Paulo. 14 years after its opening, the chain has expanded to 27 locations across Brazil, building a food infrastructure as one of Japan's leading restaurant chains, specializing in beef bowls and curry. …
Part 20: JICA Brazil Office Provides Over 500 Billion Yen in Support
Aug. 2, 2024 • Tomoko Oura
This time, we spoke not with a company but with Masayuki Eguchi, director of the JICA (Japan International Cooperation Agency) Brazil Office, a government organization. Since 1959, the organization has been maintaining and strengthening the partnership between Japan and Brazil by utilizing the knowledge, know-how, and human resources cultivated through Japan's Official Development Assistance (ODA) projects, with three pillars: cooperation between the Brazilian government, the private sector, and the Japanese community. Leveraging bilateral cooperation between Japan and Brazil to solve …
Part 19: Tunibra IMG: Support for expatriate residence permits
July 19, 2024 • Tomoko Oura
In the 19th installment of this series, we spoke with Akira Komiya (66, Kanagawa Prefecture), one of the co-owners of Tunibra IMG. In 2020, due to the damage caused by the COVID-19 pandemic, the Brazilian Tunibra travel agency, which had a history of about 70 years, closed, sending a huge shock wave through the Japanese community. At that time, Tunibra IMG took over the business of the department that provided proxy services for obtaining residence permits for Japanese expatriates and …
Part 18: TBP: Competing on Quality
June 30, 2024 • Tomoko Oura
In the 18th installment of this series, we spoke with President Masaru Baba and Vice President Hajime Ishihara of TBP, a Brazilian subsidiary of Kao Corporation. Over the past four or five years, Biore products, a skincare brand made by Kao Corporation, a representative Japanese company, have become available in São Paulo at local drug stores and on the Internet. The company is in charge of importing and selling these products, and seeing how well the products have been received …
Part 17: NEC Latin America contributes to South America with the world's best digital authentication technology
June 23, 2024 • Tomoko Oura
In the 17th installment of this series introducing "The Current Situation of Japanese Companies Active in Brazil," we spoke with Yasushi Tanabe, President of NEC Latin America. The company was established in 2011 as a regional headquarters for local subsidiaries in six Latin American countries (Brazil, Argentina, Mexico, Colombia, Chile, and Venezuela). Its predecessor, NEC Brazil S.A. (NEC do Brasil), was established 55 years ago, and even in the 21st century, it has established itself as an excellent company that …
Part 16: Business Creation Trading Company GSI Creos Brazil
June 9, 2024 • Tomoko Oura
In the 16th installment of this series, we spoke with Issei Kawamura, director of GSI Creos Brazil. Currently, the majority of the company's business is the sale of medical and chemical products. In particular, through a long-standing partnership with Toray Medical Co., Ltd., the company sells high-performance hemodialysis equipment and related materials imported from Japan throughout South America, and is also committed to investing in and providing technical support to clinics that provide hemodialysis treatment using these equipment. A "business …
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