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UID:events.uid.5281@www.discovernikkei.org
DTSTART:20170322T000000Z
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DESCRIPTION:Creative director<strong> Kashiwa Sato</strong>\, the mind behi
 nd Uniqlo&rsquo\;s distinctive red and white logo\, comes to Japan Society
  to discuss his transformative approach to branding strategy\, which he ca
 lls &lsquo\;iconic branding.&rsquo\; Drawing on traditional Japanese desig
 n concepts and infusing them with a modern perspective\, Sato crafts a bra
 nd&rsquo\;s identity from start to finish. His clever\, streamlined design
 s are renowned for their ability to capture the essence of a subject and t
 ranslate it into a visual medium. His branding projects have included Seve
 n Eleven\, the CUPNOODLES Museum in Yokohama\, and the Honda &lsquo\;N&rsq
 uo\; series. His most recent projects\, centering on Arita porcelain and k
 abuki name-taking ceremonies\, inject fresh\, innovative designs into cent
 uries-old Japanese traditions. <em>Followed by a reception.</em>\n
DTSTAMP:20240423T202733Z
SUMMARY:Iconic Branding: Insights from Design Maven Kashiwa Sato 
URL:/en/events/2017/03/22/iconic-branding-insights-from-design-maven-kashiw
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