Discover Nikkei

https://www.discovernikkei.org/en/interviews/clips/533/

Japan's view on Asian American pop culture and art

I think people in Japan so far have looked at it as more of like a design and culture magazine for America. I don’t think they really looked at it as Asian American or identify me as Asian American, which is kind of cool, because I think for the longest time in Japan, people would look at a Japanese American person, and I don’t know, it seemed like they would kind of like, I don’t know if they had disdain, but it didn’t seem like it was as respected as if I were not Japanese American. But it seems like my friend in Japan once told me that a magazine like Giant Robot does help Japanese people look at Asian American people and kind of understand that, you know, we’re a big part of pop culture and culture in general in America, and it’s really important that Asian Americans do count too. It’s not just the Marlboro Man, it does count, so I think my friend maybe had a point and I’m glad to be part of that, because I always felt that Asian Americans got overlooked by Asian people in general.


Giant Robot publications

Date: November 27, 2005

Location: California, US

Interviewer: John Esaki and Janice Tanaka

Contributed by: Watase Media Arts Center, Japanese American National Museum

Interviewee Bio

Eric Nakamura is co-founder and publisher of Giant Robot magazine. He is a Sansei (third generation Japanese American) from Los Angeles, California who grew up in a typical Japanese American household. He attended Japanese school on Saturdays where he learned the basic traditions of Japanese culture. It also played a large role in his identification as Japanese American.

After graduating from University of California at Los Angeles in East Asian Studies, Nakamura worked at Larry Flynt Publications. While working there, he had an idea for publishing a magazine focused on Asian pop culture in the U.S. In 1994, Nakamura and co-founder Martin Wong photocopied and stapled the first edition of Giant Robot. What began as a zine with a distribution of 240 copies has grown into a full-fledged magazine with an increasingly international fan base.

Nakamura has built on the success of Giant Robot with stores in Los Angeles, New York and San Francisco selling imported art goods from Japan. The stores exhibit artwork from local up-and-coming artists. There’s also a restaurant called gr/eats.

In addition to his work with Giant Robot, Nakamura also made a film called Sunsets and is involved in other projects. For his creative cultural contributions in the United States, he was honored the Award of Excellence by the Japanese American National Museum in 2006. (October 26, 2006)