A diverse audience

Giant Robot's humble beginnings The birth of Giant Robot Giant Robot, never a drag No other magazine like Giant Robot A diverse audience Father in camp but learning from history books Skateboarding at Manzanar Giant Robot, a stepping stone for young artists Japan's view on Asian American pop culture and art

Transcripts available in the following languages:

I think the whole point of Giant Robot was that, when we started, it was a ‘zine and we were selling it to non-Asian people at the beginning. There were more non-Asian customers in the beginning and only until it became a glossy magazine did the Asian people come later, though I realize that there’s this weird like, interest curve I guess, that takes this glossy publication for Asian people to, or Asian or Asian Americans to pick up on it. They’re just not used to seeing this punk rock photocopied low quality type of project, until it got higher quality did our Asian audience come.

So we have this great mix of audience here, we have this Asian and non-Asian audience and our stores are the same. I think our articles are the same too. Advertisers are also the same. We’ve got this great mix of people that support our magazine, and that’s something we’re really thankful of, ‘cause that means our audience is pretty broad and open minded, I hope.

Date: November 27, 2005
Location: California, US
Interviewer: John Esaki and Janice Tanaka
Contributed by: Watase Media Arts Center, Japanese American National Museum

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