Creative director Kashiwa Sato, the mind behind Uniqlo’s distinctive red and white logo, comes to Japan Society to discuss his transformative approach to branding strategy, which he calls ‘iconic branding.’ Drawing on traditional Japanese design concepts and infusing them with a modern perspective, Sato crafts a brand’s identity from start to finish. His clever, streamlined designs are renowned for their ability to capture the essence of a subject and translate it into a visual medium. His branding projects have included Seven Eleven, the CUPNOODLES Museum in Yokohama, and the Honda ‘N’ series. His most recent projects, centering on Arita porcelain and kabuki name-taking ceremonies, inject fresh, innovative designs into centuries-old Japanese traditions. Followed by a reception.