São Paulo, capital. Economic center that brings together several local establishments managed by Japanese-Brazilian entrepreneurs. Similarities and peculiarities emerge in the impacts resulting from the COVID-19 outbreak caused by the coronavirus. As an example, four business creators share their experiences in this scenario. * * * * * United family …
Sweet facade, geek decor. Through the door, the person who was being waited for passes. At first glance, the serious expression does justice to the responsibilities of a micro-entrepreneur. However, in a more informal conversation, another side is discovered: the joy of a girl who loves what she does. The …
When the subject is society, we automatically talk about history. Human relationships are analyzed and discussed by scholars from Antiquity to current times. British sociologist Stuart Hall, for example, reminds us that “nations are always made up of different social classes and different ethnic and gender groups”. Brazil would be …
Knowledge acquired in Japan when used in clay has the power to create and transform. Nisei Marcelo Yoshinori Tokai, 46 years old, dedicates himself to just that, the art of ceramics. A descendant of Hokkaido and born in Mogi das Cruzes, São Paulo, the artist went to his parents' homeland …
It was in the city of Registro, in the Vale do Ribeira region, in São Paulo, where my family on my father's side settled. As do many Japanese immigrants. Originally from there and a fan of rice and beans, my great-uncle, Issuo Maebuti, 94 years old, tells the family story …
A trip changed a Nikkei 's life. Sansei Emília Tayra, a 60-year-old former bank employee, discovered new flavors in a sweet with a Japanese touch. Certain that it would also please the taste of São Paulo residents, especially those of Japanese descent, she decided to bring the idea directly from …
A smiling lady behind the counter where the cashier is located welcomes and thanks those who enter and leave the place, in the middle of the Liberdade neighborhood. Owner of the traditional Japanese pastry shop Yoka, Luiza Yokoyama, 65 years old, has a surprising family story. Nisei dedicated himself completely …
Born in Japan and graduated in Education, Michie Akama came to Brazil in the 1920s with her family to work on the coffee farm. Here, she is faced with a reality that is very different from the one she knew in her homeland, as people did not have access to …
A descendant of the prefectures of Hiroshima, Shizuoka and Saitama, businesswoman Miriam Ishikava, 36, who is Sansei , says that “it has always been a colony”. Childhood and adolescence were phases full of activities, which included piano and keyboard; going out to karaoke, where he sang only Japanese songs; karate …
Ronaldo Yuzo Ogasawara, 39, is a real estate businessman, sansei and part of his roots are in the province of Hokkaido, in the far north of Japan. Since the age of four, he has lived in the Jardim da Saúde neighborhood, in São Paulo, where he works alongside residents and …
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