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Japanophilia

(Violence Against Asian Women)


Published: April 15, 2007 Modified: Feb. 11, 2025

Corona Beer has in the past used a 2-part ad series that features a young naked Japanese woman in the throes of sexual passion. But is it pleasure or pain she is experiencing as the tagline proclaims: Grind It In Deeper.


race sex in advertising

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Japanophilia
This collection brings together student work from a seminar held at Occidental College, titled "Japanophilia: Orientalism, Nationalism, Transnationalism." The class examined the relationship between collecting/appropriating Japanese cultur…
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