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Kizuna: Nikkei Stories from the 2011 Japan Earthquake & Tsunami
Brother International Corporation’s Dream 1000 Project Produces School Bags for Japanese Earthquake and Tsunami Victims
When a Japanese product planner working for Brother Industries Ltd (BIL)., the parent company of Brother International Corporation in Bridgewater, New Jersey, “dreamed” big, he could not have imagined the outpouring of international support he would receive. Last March, after the devastating earthquake and tsunami in Japan, Shigeyuki (Joe) Abe, a product planner at Brother Industries, Ltd.,in Nagoya, Japan desperately wanted to help. His idea to create tote bags for the children who had lost everything in the devastation was drawn from two personal experiences. At home, Abe had ma…
